Loyalty SaaS
Delivered the go-to-market plan across EMEA with a bottom’s up approach across 9 priority markets. Identified feature gaps for investment prioritisation which led to a multi-million $ investment for new features to drive the roadmap for the next
24 months.
​
Provided competitive benchmarking across 16 global SaaS providers
Loyalty Strategy
Delivered and executed the strategy for a travel loyalty proposition as part of a core offering on three new payment cards to defend an existing airline co-brand against market activity for a national bank in the Middle East.
Merchant Funded Loyalty
Designed and developed a nationwide merchant funded loyalty programme for a payment card network with settlement automation built in between acquirers and
the network including technical architecture design, roadmap and $mm budget and P&L management
Merchant Partner Program
Designed a new B2B reward program for a global hotel chain. Launched across 5,000 retail locations driving market expansion and $350m in new programme revenue from opening up new markets.